What Are The Best Goals In Google Analytics For Service Providers

Looking for the best Google analytics goals examples that y'all should copy in 2020?

When you install Google Analytics for your website, yous'll be able to access web traffic metrics and user behavior information for every page where the Analytics tag is installed. This includes metrics like bounciness rate, pages per session, device type, and even the location of the visitor.

However, these metrics on their own don't tell the total story near action on your website.

If y'all want to exist able to track metrics that really impact your business – things similar lead generation, new account registrations, e-mail newsletter opt-ins, or white paper downloads – yous'll demand to set upwardly Google Analytics Goals.

To aid you get started, we've created this short guide with five Google Analytics goals examples and when to use them.

What are Google Analytics Goals?

Google Analytics goals allow digital marketers to create a custom metric for virtually any type of user beliefs or interaction that occurs on the website. This capability means that digital marketers tin can apply Google Analytics to accurately mensurate things like number of transactions completed, number of leads generated, number of new account registrations, and many other different business metrics.

Google Analytics supports four different types of customized goals:

Destination goals, which are completed when a user visits a specific web folio or URL.
Elapsing goals, which are related to the full duration of a user session.
Pages per session goals, which are completed when a user visits a specified number of pages in a single session
Event goals, which are completed when the user triggers a specified on-site event, such as downloading a file or playing a video.

Now let's take a expect at the best Google Analytics Goals examples you should copy in 2020.

five Best Google Analytics Goals Examples to Copy

Contact/Lead Course Submissions

For many of our SaaS clients, website contact and pb generation forms are ane of the leading avenues for connecting their sales and marketing teams with prospective customers. Google Analytics doesn't track completed lead forms on its own however – you'll need to ready Google Analytics goals to make information technology happen.

There are actually two ways to implement goal tracking for a lead form on your website:

For a grade that is filled out and submitted on the same page, digital marketers will need to customize an event goal. An upshot is any user interaction with an on-page chemical element of your website. Event goals are also the most circuitous type of goal to configure.
Digital marketers tin cull to redirect users to a thank-yous page once they consummate a contact or lead grade submission. The number of users that land on this web page/URL can be tracked using a destination goal.

Google Analytics goals description

If lead generation is a focus of your online marketing efforts, you should configure your Google Analytics goals to starting time measuring how many of your visitors you convert into leads.

Click-to-Call Interactions

With the increasing popularity of mobile search, click-to-call is condign a valuable lead generation tool for digital marketers. If yous're implementing click-to-call on your website, you should ready Event Tracking and configure an effect goal to measure how many times visitors utilise the provided link to contact your business organisation.

Google Analytics click to call

Ecommerce Goal Funnels

If yous're marketing an ecommerce website, you can create a goal funnel to measure out completed transactions each time users complete a purchase and are redirected to a "cheers" or order confirmation folio. You can also set up a goal funnel to specify the path that you look visitors to have on their way to completing the goal.

Goal funnels have their own reporting interface where marketers can measure the efficiency of each step in the funnel at nurturing leads towards the next footstep. Marketers tin can track and measure the conversion rate of each step in the funnel, identify the greatest sources of friction in the sales process, and introduce optimizations to heave conversions.

Google Analytics goals funnel

Duration of Fourth dimension on Site

When users spend more time on your site, that unremarkably means they're more engaged and more than interested in what you have to offer. This Google Analytics goal case allows marketers to configure a metric that measures how many users spend a specified duration of time on the website.

Google Analytics goal time duration

If you're implementing changes to reduce folio exit rates and go along your visitors browsing for longer, setting up a goal around session elapsing tin exist a useful style of implementing functioning targets for your marketing efforts and measuring your success.

Now, what if you run a website where your goal is to connect the user with the information or support they need as quickly as possible? In that instance, a long browsing session might actually represent a negative user experience. This is another case where setting up a goal around session duration can assistance yous refine service delivery and enhance user experience.

Full Number of Page Views in Session

Do your campaign objectives include things like increasing user engagement, building trust and authority in your niche, or providing your audience with valuable and informative content?

If so, ane of the metrics yous should be looking to better ispages per session, the total number of web pages that a user visits in a given browsing session. Getting your visitors to view more pages gives you more opportunity to capture their attending, nurture their interest, and pull them through your sales funnel.

Google Analytics page views

When you lot're making improvements to your website that are predictable to increase your pages per session, why not set a goal to measure out your success? Things like calculation internal links, making your website easy to navigate, publishing multi-function content, and improving page loading times can all help keep users engaged and increase average pages per session on your website.

Summary

Google Analytics goals empower digital marketers to measure the nearly important indicators of marketing success on their websites. We hope these Google Analytics goals examples empower you lot to start tracking the things that actually matter in your business concern as you go on to abound.

For an even more in-depth await at setting up goals in Google Analytics, check out the pace-past-step lesson we've created on Directive Institute.

Brian Bui

Director of Marketing

Brian Bui is the Managing director of Marketing at Directive - the next-gen performance marketing bureau for software companies. He has extensive experience in demand generation & developing ROI-driven search marketing campaigns for SaaS products.